Can people actually tell who you help?
Most therapist websites don't have a traffic problem. They have a recognition gap. People arrive, can't tell fast enough that you're for them, and leave. These guides fix that, one recognizable sentence at a time.
- 60 seconds
- No email needed to see your score
- Built by a licensed psychologist, not an agency
What is a recognition gap?
A recognition gap occurs when a potential therapy client cannot quickly tell from a therapist’s website who the therapist helps, what problems they treat, or whether they are the right fit. When this information is unclear, qualified visitors often leave before contacting the practice.
In our June 2026 review of 181 therapist websites across 19 US states, most practices had at least one significant recognition-gap problem — only 27% clearly named who they help, and the median findability score was 46 out of 100.
Which category is your homepage? In our scan of 181 therapist websites:
73% of scored sites (80 of 109) did not clearly name who they help · 64% lead with credentials · 21% name a specific client problem.
Pick the guide closest to your practice, or run your score first.
Guides by practice
- Anxiety Therapist Website: Why Clients Leave in 5 Seconds
- Trauma Therapist Website: Does Yours Signal Safety in 5 Seconds?
- Couples Therapist Website: Do Couples Instantly Know You Help Them?
- Psychology Today Alternatives for Therapists
- Therapist Website Mistakes: The 5 That Cost You Clients
- How to Get Your Therapy Practice Recommended by AI (ChatGPT, Gemini)